Join us at Cannes Lions 2022!
During this week, the RTL Beach will host a wide array of speeches, panels, and fireside talks to unleash the creativity of our marketing experts, partners, and valued brands. Of course, there will also be ample time to network, discuss and enjoy the Cannes Beach. Dive with us into the world of Total Video. We are looking forward to welcoming you on our beach!
The Power of Total Video
Monday marks an introduction into the creative industry that RTL AdConnect and its partners are part of: Video Advertising. On this first day, experts will look at the media landscape, the industry itself and discuss among other topics the rise of connected TV and of course the power of Total Video. On this first day, important questions such as the challenges around measurement and optimization across media will be asked and solutions discussed. Do not miss our expert’s assessment of the industry.
Joining Forces: Tech & Alliances
Sometimes, you cannot do it alone – if so, joining forces may enable you to reach further and achieve more. On Tuesday, the RTL Beach will hold a series of panels and fireside chats on the power of alliances between companies, partners, and national champions. Tech Alliance will discuss today’s landscape and its demands for new partnerships that allow different companies to come to market with a shared solution in order to best serve the market needs.
RTL AdConnect will also have big news on joining forces with our partners – make sure you will not miss this defining moment in the industry.
Content & Creativity
What does it take to create a Lion-winning work? What are the creative trends in advertising now? Is creativity at a high-point after the 2-year pandemic? These and more questions around creative advertising are posed and discussed. However, the program for Wednesday on the RTL Beach not only celebrates the outstanding creativity, but it also tackles the harder questions and challenges of the industry.
We all love this one specific ad that somehow touched us through its emotions and creativity. Yet creativity in advertising has been gravely challenged lately due to the sinking attention span of viewers and an increase in their efforts to avoid advertising wherever possible. This challenge will be analyzed, and possible solutions discussed, to equip the partakers with new knowledge and inspirations.
Responsibility & Purpose
We are proud to host a tribute event for “Act Responsible” on Thursday of our Cannes Lions week. ACT: Advertising Community Together is a Swiss-based non-profit association who inspires, promotes and unites the advertising industry around social responsibility and sustainable development. We will highlight different partners, and memorable ads that highlight a sustainable, inclusive and purposeful message.
Access our beach
Register online to receive your personal bracelet when you arrive on the RTL AdConnect beach this summer. This bracelet will give you exclusive access to our packed schedule.
- Access to talks, keynotes, and panel discussions
- Access to our partners’ content
- A range of beach activities
- Drinks and nibbles
Meet our partners
Discover our beach partners
Amobee is a platform that understands how people consume content today. Only Amobee makes it easy for you to find your audience—no matter where they are, no matter what they’re viewing. We help brands, agencies, and media companies unify audiences to optimize advertising results across all linear TV, connected TV, and digital, including social media to deliver the results that drive customer growth. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world, which reaches more than 675 million mobile subscribers. The company operates across North America, Europe, Middle East, Asia and Australia.
smartclip is the adtech development unit of RTL Group — Europe’s leading free-to-air broadcaster group. Their proprietary advertising technology is custom-built for the needs of European broadcasters and publishers — enabling media owners to implement smarter monetisation strategies. smartclip is committed to delivering the most innovative video ad experiences spanning in-stream, out-stream, connected TV, addressable TV, and gaming — ultimately empowering brands with true cross-screen storytelling opportunities on all devices. In the near future, the media sales division of smartclip will merge with RTL AdConnect and G&J iMS to form an international advertising sales champion — and smartclip will focus strictly on technology development.
Headquartered in Hamburg, smartclip has offices in Berlin, Munich, Düsseldorf, Gütersloh, Stockholm, Oslo, Helsinki, Amsterdam, Milan, and Rome.
G+J i|MS is specialized in high-quality media for upscale target groups. This is why a growing number of media owners has become part of their international portfolio. Each of their media partners has a relevant position in its market and follows a strategy of publishing quality content. Their special programmatic and out-stream video offers further expand a digital approach for reaching quality target groups in Europe. And their social referrals (“influencers“) also add social media elements to your campaign. Through inflight- and ambient media, they offer advertisers direct contact with their target group while they are on the move.
TechAlliance represents Europe’s first broadcaster-centric, cross-screen advertising solution that enables broadcasters to curate their data and inventory into shoppable products available for local and international advertisers in a unified, pan-european marketplace. The platform will provide brands and agencies with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories. Through GDPR-compliant audiences and content viewership data across the region, TechAlliance delivers the future of digital TV buying.
Headquartered in Hamburg, TechAlliance is a jointly owned technology and services company established by smartclip, the adtech development unit of RTL Group, and Amobee, a global cross-screen advertising platform.
Yospace is a content distribution innovator specialising in server-side dynamic ad insertion in live and on-demand streaming. The company’s core platform yospaceCDS was launched in 2008, with server-side VOD ad insertion launched in 2010. The company’s groundbreaking dynamic ad insertion technology for live streaming, demonstrating user-addressable, frame accurate and seamless ad insertion was launched at IBC 2011 which was honoured by being shortlisted in the prestiguous IBC Innovation Awards a year later.
CBeach – 45 Bd de la Croisette, 06400 Cannes
The Welcome Desk
Check in and receive your exclusive bracelet, ready for a day of inspiration.
Stay hydrated in the hot weather (yes, rosé counts!)
The DJ Booth
Beats on the beach all day (and all night) long!
Leave your baggage at the door and dive into the exciting schedule.
Not just food for thought on this beach! Meals and snacks provided all day long.
The Side Stage
A smaller stage for more intimate discussions
The Central Stage
Where the magic happens all day long!
Streaming the hottest topics from across the week.
The Meeting Rooms
Connect and exchange insights away from the buzz of the beach.
Plage Restaurant Cannes, 45 Bd de la Croisette, 06400 Cannes
The main bar
Share a drink in this wonderful setting!
The private storeroom
The Meeting Rooms
Connect and exchange insights away from the buzz of the beach